For professional services firms
Branded gear built around what your people actually do.
Off Hours is a branded merchandise program that starts by asking your employees what they do off the clock, then builds gear around those activities. The kind of stuff people use on weekends because it fits their real life.
No commitment. 15 minutes. We’ll show you what the process looks like for a firm like yours
The Problem
The polo comes off at 5pm. And that tells you something.
You spend real money on branded apparel every year. Polos, quarter-zips, fleeces, gear that gets worn at work because it’s expected, then hung up the second the workday ends.
It generates zero organic brand impressions. Nobody’s posting about it. It signals nothing about how employees actually feel about the firm. And whether your people would choose to wear your brand on a Saturday if you’re honest about it is a meaningful question.
The problem isn’t the budget. It’s that nobody asked employees what they’d actually use.
What happens to branded gear
The branded polo
Worn at work. Changed out of at 5pm.
The branded quarter-zip
In the closet. Still has the tags.
Off Hours gear
Hiking trail. Saturday. Posted on Instagram.
how it works
Three stages. One program.
Off Hours isn’t a product order, it’s a process. Here’s how it works from start to social media.
Discover
We ask your employees what they actually do.
Inch reaches out directly to your employees, not just your marketing team, to understand what they do in their off hours. Hiking, fishing, golf, camping, youth sports, and travel. It varies by company and by team.
This is the foundation of everything. The gear is built around what your people are actually doing, not what a generic catalog assumes they might want.
“Turns out our Atlanta office hikes obsessively and half the Chicago team coaches youth soccer.”
Curate
We build gear matched to those activities.
The product mix is curated specifically around what your team does. Not a generic apparel order, a blend of branded apparel and merchandise suited to those exact activities.
Fishing gear for the team that fishes. Golf apparel for the team that golfs. Trail gear for the team that hikes. Things people will actually use in the context of their real lives.
“Not polos. Branded trail caps, fishing gear, and golf accessories that go places.”
Amplify
Employees share it. Your brand goes with them.
The program incentivizes employees to share their experiences on social media — photos from hikes, fishing trips, golf rounds, and weekends with the family. Authentic branded content in the wild.
This is user-generated content from people who are genuinely proud to work there. Organic reach at zero media cost. And it tells you something real about employee pride and culture.
“Authentic social content from our own people, without asking them to post ‘company content’.”
What You Get
Six outcomes from one program.
When employees use gear that actually fits their life, the results compound across employer brand, culture, and organic reach.
Gear employees actually use
Because it was built around what they do. Not a generic polo order — activity-matched merchandise employees reach for in their real lives.
Organic brand impressions
Every time an employee uses Off Hours gear in public, on a trail, at a game, or on a golf course, your brand gets seen. At zero media cost.
Authentic UGC on social media
Employees share moments from their off-hours wearing and using the gear on their own social feeds. Real branded content from real people who are proud to work there.
A real culture barometer
Whether employees engage with the program and what they share tells you something honest about how they feel about working at your firm.
A recruiting signal
Employees openly representing your brand in their personal lives sends a message to candidates: this is a place people want to be. That signal reaches candidates before the job posting does.
Easy entry point into Inch
Off Hours is a focused, lower-commitment place to start. It produces clear signals quickly and naturally leads into a broader branded materials strategy.
The insight
What Off Hours tells you beyond the brand impressions.
Whether employees engage with the program and whether they share it is one of the most honest signals you can get about how they feel about working there.
They're using it and sharing it
Your people are proud. The culture is landing. They feel like they’re part of something they want to represent at the trail, on the golf course, at their kid’s game.
They're not engaging with it
That’s valuable information too. It tells you something about the gap between the culture you’ve built and the culture employees actually feel before it shows up in turnover or exit interviews.
Who It’s For
Built for firms that look like this.
When employees use gear that actually fits their life, the results compound across employer brand, culture, and organic reach.
Professional services firm & Manufacturers
Accounting, consulting, insurance brokerage, and firms where employer brand and culture are directly tied to talent retention and recruitment.
1,000 – 5,000 employees
Large enough that branded programs need to be intentional and consistent. Small enough that the signals still matter individually.
Marketing-led culture investment
You have a marketing leader who owns the employer brand and cares whether it’s actually working, not just whether the budget was spent.
Not the right fit? Off Hours is designed for professional services firms where employer brand is a real priority. If you’re a single-location business, a startup, or a firm with fewer than 500 employees, it’s probably not built for your situation right now.
The Bigger Picture
Off Hours is one part of how Inch Creative works.
Inch provides one reliable system for managing apparel, print, and branded materials — keeping organizations consistent across every team and location. Off Hours is the entry point: where that system starts to show up in how people live outside of work.
Branded apparel management
Print & marketing materials
Off Hours ← start here
Location consistency
Team distribution
See what Off Hours looks like for your firm.
Book a 15-minute call. We’ll walk through the process — no pitch deck, no commitment required.